Reflection on Public Relations

As the semester comes to a close, I find it fascinating to see how far I have come. I now have more knowledge on the job of public relations than I thought possible. When I look back to my first blog post for the class, it’s almost laughable to see how much I thought I … Continue reading Reflection on Public Relations


InDesign: Beginners Understanding

InDesign This week we took a look at Adobe InDesign. InDesign is used to create posters, flyers, brochures, magazines, newspapers, and books. When using this software there are important concepts to understand such as margins, bleed, and slug. The margin is the negative space around the inside of a page, which is essentially the zone … Continue reading InDesign: Beginners Understanding

Search Engine Optimization

SEO and SEM Search engine optimization is a set of strategies, techniques, and tactics used to increase the amount of visitors to a website. By taking advantage of this a website can receive a higher placement in the search results page of the search engine. The most used search engine is Google. However, Bing and … Continue reading Search Engine Optimization


Websites, Domains, and Quality

Website Creation Creating a website used to be a task that took knowledge of html and coding. With today's technology anyone can create a website using preexisting settings and themes. There are many websites that allow you to create a website for free. Each computer has an IP address to identify itself, domain names serve … Continue reading Websites, Domains, and Quality


Benefits of Blogging for PR

As I sat here trying to write a blog post, I began to think about the significance of blogging. Curious if it was actually worth the effort, I embarked on a journey to discover why public relations uses blogging as a tool to communicate with the public. The web log started in the early 1990’s … Continue reading Benefits of Blogging for PR


Filmmaker Feature

Philip Bloom is a filmmaker who specializes in creating phenomenal images no matter what type of camera he films with. He is also very well known for his in-depth reviews of cameras on YouTube. Philip has done independent projects for many companies including BBC, CNN, CBS, Discovery, FOX and NBC. He has a large social media … Continue reading Filmmaker Feature