InDesign: Beginners Understanding

InDesign This week we took a look at Adobe InDesign. InDesign is used to create posters, flyers, brochures, magazines, newspapers, and books. When using this software there are important concepts to understand such as margins, bleed, and slug. The margin is the negative space around the inside of a page, which is essentially the zone … Continue reading InDesign: Beginners Understanding


Search Engine Optimization

SEO and SEM Search engine optimization is a set of strategies, techniques, and tactics used to increase the amount of visitors to a website. By taking advantage of this a website can receive a higher placement in the search results page of the search engine. The most used search engine is Google. However, Bing and … Continue reading Search Engine Optimization

Websites, Domains, and Quality

Website Creation Creating a website used to be a task that took knowledge of html and coding. With today's technology anyone can create a website using preexisting settings and themes. There are many websites that allow you to create a website for free. Each computer has an IP address to identify itself, domain names serve … Continue reading Websites, Domains, and Quality


Filmmaker Feature

Philip Bloom is a filmmaker who specializes in creating phenomenal images no matter what type of camera he films with. He is also very well known for his in-depth reviews of cameras on YouTube. Philip has done independent projects for many companies including BBC, CNN, CBS, Discovery, FOX and NBC. He has a large social media … Continue reading Filmmaker Feature


Adobe Premiere Pro

Adobe Premiere is a video editing software. Video editing involves the process of cutting, arranging, and manipulating shots to create a cohesive piece. On top of all that editing also allows for color correction and audio mixing. The goal of editing is to create a film that tells your audience a story, through both visual … Continue reading Adobe Premiere Pro


Video and Audio

Our focus for the week is creating and filming video. In class we talked a lot about the production process. One of the biggest take away's I gathered was the importance of telling a story. No matter what type of video you are making, if you tell a story it will better resonate with your … Continue reading Video and Audio


Photo Studio

In class we visited a Photo Studio. This was my first time being in a photo studio and it was a great experience. We visited Green Frog Photo, which is located in Grand Rapids. The photo studio had two floors. The top floor was more of a blank canvas, essentially it was an open space … Continue reading Photo Studio